Early rumors have Matrix: Reloaded coming in at around $42 million for Thursday, which is utterly phenomenal considering the rating and weekday placement. There is some thought that Wednesday's $10 million sneaks have been added in, but even so, $32 million is still just unbelievable.
I'm now positive the film would have EASILY broken $100 million for the three-day weekend, but Wed/Thurs hurts those chances a lot. I'll be counting on the Matrix nuts to come in for repeat viewings over the weekend. It appears that the "R" rating is doing little damage to receipts, which bodes well for those of us who like more adult-themed fare.
Should be an interesting weekend.
I'm now positive the film would have EASILY broken $100 million for the three-day weekend, but Wed/Thurs hurts those chances a lot. I'll be counting on the Matrix nuts to come in for repeat viewings over the weekend. It appears that the "R" rating is doing little damage to receipts, which bodes well for those of us who like more adult-themed fare.
Should be an interesting weekend.